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Suni Launches Nationwide Media Campaign

Suni Medical Systems, the largest OEM player in Digital Radiography, partnered with glassCanopy to launch their own branded digital x-ray sensors and intraoral camera. We helped them map out how to use Suni's OEM experience and background as a launching pad for an instantly familar and trusted brand.

The campaign included a refinement of their identity system, creation of branded packaging and documentation, a new web site, an aggressive push in the trade show arena, expanded advertising in trade magazines, and a large monthly direct mail campaign conducted through polybag magazine outserts.

The results? An incredible success! Sales of Suni branded products have shot through the roof and the Suni brand has overnight catapulted into the top rank of mind and market share for digital radiography.

Read more about our work with Suni