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  Clients Case Study: Nationwide Branding Campaign  

We specialize in working with companies, organizations and agencies that are changing the human condition. From cutting edge technology to medical and dental companies to nonprofits in community development, we deliver small and large campaigns that achieve our client's objectives.

Case Studies:

nationwide branding campaign
Longterm Partnership
University of Southern California

 


Suni launches nationwide media campaign.

Suni Medical Systems, the largest OEM player in Digital Radiography, partnered with glassCanopy to launch their own branded digital x-ray sensors and intraoral camera.  We helped them map out how to use Suni's OEM experience and background as a launching pad for an instantly familar and trusted brand.

The campaign included a refinement of their identity system, creation of branded packaging and documentation, a new web site, an aggressive push in the trade show arena, expanded advertising in trade magazines, and a large monthly direct mail campaign conducted through polybag magazine outserts.

The results?  An incredible success! Sales of Suni branded products have shot through the roof and the Suni brand has overnight catapulted into the top rank of mind and market share for digital radiography.