Case Study: Canto

Background:

Canto, a leading digital asset management software company, wanted to set the stage for further market share expansion. They wanted to update their look and energize both their sales channels and technical partners.

glassCanopy:

• Consulted on corporate strategy and positioning
• Conducted in-depth competitive analysis
• Created new branding and documented it with an extensive style guide
• Designed and built new web sites in English and German
• Helped develop an online "marketplace" of partner Add-Ons and Plug-Ins to showcase the Cumulus platform and increase partner revenues and opportunities
• Wrote and designed all-new collateral including presentations, datasheets, solution sheets, and case studies
• Developed and managed new lead generation campaigns

Results:

Canto is perfectly positioned to exploit the recent explosion of demand for Digital Asset Management in the workgroup and enterprise segments.

Everyone loves the new look and leads are pouring in from the new web site.

Partners, and the internal sales team, are pumped with their new arsenal of collateral and presentations. Developer partners love their increased visibility in the new Add-Ons and Plug-Ins Marketplace.

Sales have risen strongly despite the downturn in the overall economy.

See the screenshots

View the flash demos that glassCanopy created for Canto's latest launch:

Canto Cumulus Overview, English	Canto Cumulus Overview, German	"What's New in C8?" Demo