Case Study: Caw Networks

Background:

Caw Networks, a startup in the nascent network capacity testing market, needed a full range of marketing services to support them as they launched their industry-defining network testing equipment.

glassCanopy:

• Designed and built their web site
• Created Flash web demo
• Created and maintained lead generation campaigns
• Designed and maintained collateral
• Created trade show presence

Results:

Caw Networks came to practically define the product category of network capacity testing and gained massive market share over larger rivals. Caw was acquired by Spirent Communications for $110 million in the middle of the dot-com bust. glassCanopy then went to work with Spirent to assimilate the Caw products into a newly formed Enterprise Products Division.

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