Case Study: Evergrid

Background:

Evergrid was a new-to-market startup with proprietary high availability and workload management software for Linux computing clusters. Although the company had been in the R&D stage for some time, it was just coming to market with major products for the super computing and enterprise data center markets.

glassCanopy:

• Worked with the founders and newly appointed CEO to develop company and product messaging and positioning
• Revamped the company’s initial look and branding
• Wrote and designed collateral including datasheets and white papers
• Wrote, designed, and built their web site
• Provided Salesforce.com consulting
• Designed a direct mail campaign to drive interest in the company’s offerings

Results:

Evergrid attracted large amounts of customer interest and sales leads. The flurry of interest helped further define product and corporate development. The company has since morphed into Librato and is focused on workload management in the enterprise data center.

See the screenshots