Case Study: Exaprotect

Background:

Exaprotect, a French security information and event management company, had recently acquired Solsoft, a Silicon Valley security change management provider. Both companies targeted network security managers with very large and complicated networks.

Exaprotect needed to quickly integrate their new product into their product mix while also leveraging the established brand strengths of Exaprotect in Europe and Solsoft in North America.

glassCanopy:

• Consulted with Exaprotect on company and product positioning
• Helped introduce a new log management product to bridge their product offerings
• Designed and implemented a new web site with new branding that merged the two previously separate companies and product lines
• Designed and wrote all-new collateral
• Worked to increase the number of qualified sales leads through various lead generation campaigns
• Created a partner portal and materials to encourage channel sales

Results:

A successful merger and accelerating sales.

Even in a declining economy, Exaprotect continues to experience growth and the Unified Architecture of their new product line has been hailed by both analysts and customers as a revolutionary step forward in detecting and reacting to network security problems.

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