Case Study: Ingrian

Background:

Ingrian needed some additional marketing resources. They were a VC-backed startup protecting sensitive databases with unique encryption appliances. Most of the internal resources were devoted to engineering instead of marketing, so they needed some help.

glassCanopy:

• Provided Salesforce.com consulting
• Took over the management of AdWords and other lead generation campaigns
• Built new landing pages to help increase conversion rates
• Developed an improved PowerPoint presentation for sales staff

Results:

Landing pages improved conversion rates and increased the number of qualified leads Ingrian received. The sales team loved their shiny new PowerPoint, too. Ingrian was successfully acquired by SafeNet in mid-2008.