Case Study: LISI

Background:

LISI wanted to update their image and polish their web site’s content and general look-and-feel. Brokers needed easy access to new online tools and resources. And, of course, they were also seeking new sales opportunities.

glassCanopy:

• Worked with top executives to define corporate positioning and messages
• Designed and built a new outward facing marketing site
• Designed a new web portal for brokers which consolidated resources
• Conducted an extensive broker survey to evaluate how LISI could improve

Results:

Everyone thought that corporate messaging sessions were crucial to keep the entire company on-message. The redesigned web site was a big hit with the brokers.

The broker survey provided a wealth of information, and we were able to benchmark the extraordinary overall levels of customer satisfaction and identify clear areas for service improvement and extensions.

The best part about the survey?
Discovering a gold mine of new potential customers in the process.

See the screenshots