Case Study: Securent

Background:

After several years of head-down R&D, Securent was finally ready to go to market with their entitlement management security software services. They had a great product, but needed major marketing help in a hurry.

glassCanopy:

• Worked with the CEO, CTO, and senior marketing team members to define the corporate positioning
• Designed new branding with an updated logo
• Designed and launched their web site
• Wrote all-new collateral

Results:

Eight months after launch and gaining quick traction, Securent was acquired by Cisco for $100 million.

See the screenshots