Case Study: Swan

Background:

This VC-backed startup in the wide area optimization space needed to simultaneously launch the company and integrate an acquired product. They needed all new branding, positioning, and collateral while simultaneously developing their sales channels.

glassCanopy:

• Created their new logo and corporate ID pieces like stationary and business cards along with an extensive style guide
• Wrote, designed, and built an all new web site
  
• Wrote, designed, and produced extensive collection of collateral from datasheets to case studies
• Helped develop a highly customized partner portal
• Designed PPT templates for sales and support
• Managed production of branded promotional items

Results:

Swan Labs launched to great acclaim and quickly staked out a major position in the WAN optimization space. glassCanopy continued to work for Swan up through their successful acquisition by F5 two years later.

See the screenshots