How we work
First, we ask a lot of questions, bone up on what the analysts are saying, scrutinize your competitors, and get to know your company in-depth.
Once we think we understand the general framework, we usually start off new engagements with a series of half-day seminars to ensure that everyone is on the same page about corporate positioning, key target markets, and value propositions.
It may sound like hyperbole, but customers love these sessions. We provide the objectivity (and industry knowledge) to see your company as your customers do. The entire executive team signs off on the results so that everyone stays on message. Plus, it gives glassCanopy the background to provide in-depth strategic, writing, and design services without eating up your team’s time.
One point of contact
glassCanopy provides a single senior point of contact for all your needs-- so you only have to tell us something once.
Wide ranging expertise
We work with a variety of media, so we can help you select and implement the best combination of vehicles for your message: lead generation campaigns, web initiatives, trade shows, you name it-- we can help.
- Help you concisely articulate your value proposition for every key constituency
- Consistently communicate that value proposition